Management Capabilities
HHM Hotels manages a highly diverse portfolio of more than 240 hotels across the United States and Canada generating over $2B in managed revenues. Our teams utilize proprietary data and processes, plus a relentless focus on driving results, to maintain our advantage and position in the marketplace. We are equally passionate about serving our guests and like thinking "outside the box" to find solutions that benefit our owners and guests.
Operations
Our teams utilize proprietary data and processes, plus a relentless focus on driving results, to maintain our advantage and position in the marketplace. We are equally passionate about serving our guests and like thinking "outside the box" to find solutions that benefit our owners and guests.
Echelon Luxury & Lifestyle Operations
HHM Hotels management operations offers several specializations for its owners, including a luxury and lifestyle group. HHM Hotels’ deep industry knowledge of luxury and lifestyle properties offers a different perspective and a forward-thinking approach. Using HHM Hotels’ relationships-first foundation, Echelon Luxury & Lifestyle focuses on exceptional brand experiences that drive results.
eCommerce
HHM Hotels’ eCommerce team is at the heart of driving industry-leading and best-in-class web direct contributions to our top-line revenue generation. With an average portfolio web contribution of 30%, especially notable at our independent hotels, web direct bookings continue to be significantly more profitable than OTA bookings. We partner with our sales, marketing, and revenue teams to maximize online visibility, conversions, and revenues through an optimal mix of tactical search engine optimization (SEO) and strategic search engine marketing (SEM).
We utilize the latest web technology to implement customized digital strategies that convert visitors into revenue with a range of digital services which support hotels, restaurants, and spas. As this exciting space evolves, our technologies and strategies continue to adapt and innovate. Our eCommerce expertise is recognized with brand advisory roles with Marriott, Starwood, Hyatt, and IHG.
Finance & Accounting
Our proprietary technology minimizes property costs and allows operators to focus more on driving revenue and superior guest service, making us a preferred provider of accounting services. We also deploy proprietary forecasting tools to help ensure dynamic adjustments to our cost models on a real-time basis.
Sales & Commercial
With over 100 years of combined experience, our sales management team provides one-on-one coaching and sales training to maintain property-level focus on the bottom line. The sales team creates action plans by property which include weekly, monthly, and quarterly oversight. Over the past two decades, our team has developed deep nationwide relationships across consortia, corporate and business transient accounts, tour & travel operators, government, and collegiate sports segments. We work with top producing group and business travel customers nationally and our leaders, who serve on multiple advisory boards, are nationally recognized. Our most powerful advantage, however, is our unrelenting focus on targeting sales using the latest market data and keeping our “feet on the street” to drive relationships and sales.
Marketing Studio
Our dynamic team of marketing and communications experts brings decades of experience from a variety of industries including hospitality, food and beverage, spa and wellness, membership clubs, brand partnerships, and performance venues, among many others. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them.
Our team has first-hand experience with Forbes Five- and Four-Star property openings, global product launches, and corporate rebranding projects around the world. As a result, we are uniquely positioned to support the development of new Independent Collection brands with services including pre-opening sales strategy, launch brand positioning, and relaunch marketing strategy. For operating hotels, we offer a centralized option for marketing strategy and management services for our independent and soft-branded hotels and resorts, benefitting the properties with increased thought leadership and added levels of expertise.
Creative Studio at HHM
Creative Studio at HHM is a full-service solution offering enhanced brand and creative services for its independent, soft brand and branded hotels, resorts and their outlets including:
- Branding Development
- Strategic Marketing Direction
- Pre-Opening Brand & Marketing Strategy
- Relaunch & Repositioning for Hotels, Resorts and Outlets
- Guest Experience Journey Mapping
Independent Collection Hotels & Resorts
The power of being independent begins with the support of the collective.
A Foundation for Growth
HHM Hotels provides its portfolio of independent hotels and resorts a best-in-class operations foundation through the Echelon division while also leveraging a purpose-built B2C distribution channel and consumer marketing support that goes above brand results for direct bookings, loyalty and cross-promotion.
Amplify Your Reach
Independent Collection Hotel & Resorts leverage an extensive distribution network, sales relationships, marketing and creative platforms to create continuous relevancy and increased revenue opportunities.
Celebrating the Independent Spirit
Independent Collection celebrates and encourages the actualization of each hotel's unique personality and independent spirit.
Discover independentcollection.com